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By PHILIP ELLIOTT and DANIEL WAGNER
Associated Press Writers

WASHINGTON (AP) – President Barack Obama is asking bank executives to support his efforts to tighten the financial industry, while bankers are prepared to tell the president he should stop oversimplifying their concerns if he wants good-faith collaboration.

An hourlong meeting between the president and the nation’s top financial firms was shaping up to be a tense White House encounter on Monday, not least because of Obama’s description of bankers on the eve of the talks as “fat cats.”

Administration officials described the meeting as a continuation of discussions the president initiated early in his tenure and the latest push for lenders to take greater responsibility as the nation combats an economic crisis that began on Wall Street.

Specifically: Wall Street should fall in line with Obama and back a proposal for a consumer protection agency that cleared the House last week.

“I did not run for office to be helping out a bunch of fat cat bankers on Wall Street,” Obama told CBS’s “60 Minutes” in an interview that broadcast Sunday.

Financial industry officials braced for Obama’s tough tone. They planned to press a conciliatory message and highlight areas where they agree with the administration while smoothing over their differences.

But the executives also planned to stand up to the president on issues where they feel his statements oversimplify their positions – particularly the creation of the Consumer Financial Protection Agency – according to people familiar with their thinking who spoke anonymously because they were not authorized to discuss the plans.

“He can say what he wants, but we’re not going to go back to the kind of lending that put us in this mess,” said a person who is helping prepare executives for the meeting. A dozen executives were on the list of those coming, from Goldman Sachs Group Inc., Bank of New York Mellon Corp., Bank of America Corp., Citigroup Inc., U.S. Bancorp , JPMorgan Chase & Co., Morgan Stanley and more.

A leading Obama aide, David Axelrod, said Monday the faceoff with the industry has been needed.

“It’s a big concern,” he said on ABC’s “Good Morning America.”

He said Obama’s message will be, “You guys were part of the problem. You helped create an economic crisis … but now you have to be part of the solution and you have to accelerate lending to credible small businesses.”

Axelrod said the American people “are not going to tolerate a situation where the bankers have a party, the taxpayers pick up the tab. … They (the bankers) have a stake in seeing this economy grow as well and the president is going to make that case.” Axelrod said that Obama also is “going to talk to them about financial reform to avoid the kind of situation we saw in the last couple of years that brought about this crisis.”

Republican Party Chairman Michael Steele said Monday that Obama “should recognize that banks aren’t going to lend money to people who won’t pay them back. Banks can open the floodgates of cash, but you have inability of small business owners to pay back the loans.”

Steele said on NBC’s “Today” show that less regulation would return many small businesses to profitablity.

“They’re up against the wall,” he said, with regulations coming from the state and national governments. “Let’s eliminate the capital gains tax, reduce the unemployment tax, and give some incentives for small businesses.”

Bankers expected the regulatory overhaul to provide the meeting’s most contentious moments. They believe the president has mischaracterized them as being against the new rules, when in fact they support the vast majority of the administration’s proposals.

“These same banks who benefited from taxpayer assistance … are fighting tooth and nail with their lobbyists up on Capitol Hill, fighting against financial regulatory control,” Obama said in the “60 Minutes” interview.

One industry official said Obama is viewed as trying to paint the debate as either “You’re with us or you’re against us.” The industry official said bankers did not view it that simply.

“We want him to know we have the same goals, but disagree about how to get there,” the official said.

Bankers were planning to outline alternatives to the new consumer agency. Most lenders support strengthened consumer protections but believe the administration proposal would increase costs and create more gaps between regulators.

Administration officials said Obama would use a populist appeal when discussing pay for top executives at bailed-out institutions. Distaste for Wall Street remains high and Obama took a public shot at the banks in his interview.

“They’re still puzzled why it is that people are mad at the banks,” he said. “Well, let’s see. You guys are drawing down 10, 20 million dollar bonuses after America went through the worst economic year … in decades and you guys caused the problem.”

Many firms have taken steps toward the administration’s goals of tying pay to long-term performance and making sure companies do not encourage risky bets. Bowing to public outrage, Goldman Sachs Group Inc. announced Thursday that 30 top executives will receive long-term stock instead of cash for bonuses this year.